All the fashionistas are doing it; its the thrill of the chase and the hunt for that bargain driven by designer goods envy. The place to feed this addiction is Loehmann's.
I have been extremely impressed with Loehmann's business model and its ability to obtain a strong brand equity amongst the fashion elite. Yes, folks this place ain't just for your frugal cousins. Aisles are lined with designer gems and shoppers themselves are equally fashion forward. The uniform of choice; brand name bags, Tory Burch flats, and Chanel sunglasses.
Loehman's has put more emphasis on its marketing mix with a shift from just areas of price to areas that focus more on product, promotion, and place.
Contemporary floors have been stocked with C&C, Kensie Girl, and Primp, while upstairs better lines and women's ready to wear cover Martin Margiela, Elizebeth and James, Alberta Ferretti , Helmut Lang, and one of my favorites MOSCHINO!
Below are some of the photos I took on my phone showing the variety of Moschino goods up for grabs and at a fraction of the price. An insider informed me that these items would be on the selling floor that Wednesday. There is an amazing selection of military coats with gold buttons on the shoulders from fall 08, signature embellished jackets, delicate blouses, and beautiful winter coats.
For style enthusiasts, clothes whores, and everyone in between, head to Loehmann's now to stock up for fall, prepare for those soon to be cold winter days in the designer of your choice.
